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SHIPPING AVAILABLE > A group of -5- green glass bottles all labeled 7UP ~ One example bottled by Zetz Seven-Up Bottling Co. of New Orleans, Louisiana ~ Another by Zetz of New Orleans ~ One by 7-UP Bottling Co. of Dallas, Texas ~ One features Egyptian graphics ~ And another retains an original plastic cap cover with the classic 7UP logo ~ A great collection.
The Zetz Seven-Up Bottling Co. of New Orleans, founded in 1934 by William G. Zetzmann, Sr., has a rich history intertwined with the growth of 7-Up and the city itself. It was the fifth 7-Up franchise awarded in the United States, starting its journey on N. Rampart Street and initially distributing across 22 Louisiana parishes. The company thrived under Robert E. Zetzmann's leadership, expanding and relocating to a larger facility on Montegut Street in 1954. By the late 1980s, it had become one of the nation's leading 7-Up bottlers.
Beyond its business success, Zetz 7-Up was deeply rooted in the New Orleans community. The Zetzmann family, particularly Robert, were active in civic affairs and philanthropy, leaving a lasting impact. Their legacy continues through the Robert E. Zetzmann Family Foundation, supporting education, healthcare, and community development. Although the Zetz 7-Up Bottling Co. might no longer be operational, its memory and contributions resonate in New Orleans, a testament to a company that was more than just a bottler – it was a vital part of the city's fabric.
7 Up, the iconic lemon-lime soda, has a fascinating history that dates back to 1929. It was created by Charles Leiper Grigg, a St. Louis-based entrepreneur who had previously found success with an orange-flavored soda called "Howdy Orange." Grigg's new creation was initially named "Bib-Label Lithiated Lemon-Lime Soda," a rather cumbersome title that reflected the inclusion of lithium citrate, a mood-stabilizing drug, in its original formula.
The name was eventually shortened to "7 Up Lithiated Lemon Soda" and then simply "7 Up" by 1936. While the exact origin of the name remains a mystery, it is believed to be connected to the drink's original 7-ounce bottle size or potentially the atomic mass of lithium, which is approximately 7.
7 Up gained popularity during the Great Depression, partly due to its marketing as a mood booster and its affordable price. However, in 1948, the Food and Drug Administration banned the use of lithium citrate in food and beverages, prompting 7 Up to reformulate its recipe.
Throughout the mid-20th century, 7 Up continued to thrive, becoming a major player in the soft drink market. Its crisp, refreshing flavor and iconic green branding resonated with consumers, solidifying its position as a beloved beverage. In 1969, the brand was acquired by Westinghouse, and subsequently went through several ownership changes, including Philip Morris and Cadbury Schweppes.
Today, 7 Up is owned by Keurig Dr Pepper and remains a popular choice worldwide. Its simple yet satisfying flavor, coupled with its long and storied history, has ensured its enduring appeal for generations of soda drinkers.
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