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SHIPPING AVAILABLE > An uncommon 1930s example, this aqua glass 12 ounce soft drink bottle stand 9.5" tall, featuring an applied painted label, also known as an ACL bottle, along with stylized graphics reading ~ ROYAL CROWN ~ RC COLA ~ COPYRIGHT 1956 ~ NEHI CORPORATION ~ PROPERTY of NEHI BOTTLING CO., McCOMB, MISSISSIPPI ~ Retaining the original metal crown cap, despite blemishes and rust.
RC Cola, during its ownership by Nehi, represented a significant chapter in the brand's history, marked by growth, innovation, and a strong focus on flavor diversity.
The Nehi Corporation, originally known as the Chero-Cola / Union Bottle Works, acquired the rights to the Royal Crown brand in 1934. At this point, RC Cola was already in existence, having been introduced a year earlier. Under Nehi's ownership, RC Cola experienced a period of expansion and product diversification.
Nehi, known for its range of fruit-flavored sodas, brought its expertise in flavor development to RC Cola. This led to the introduction of new RC Cola variations, including cherry cola and other fruit flavors. The brand also experimented with different packaging formats, launching the first canned soft drinks and the first caffeine-free cola in the 1950s, showcasing its innovative spirit.
Throughout the mid-20th century, RC Cola, under Nehi's guidance, solidified its position as a major player in the soft drink market. It competed fiercely with industry giants like Coca-Cola and Pepsi, utilizing aggressive advertising campaigns and celebrity endorsements to capture consumer attention.
In 1955, the Nehi Corporation changed its name to Royal Crown Cola Co., reflecting the growing prominence of the RC Cola brand. This marked a turning point in the company's history, solidifying its focus on the cola market and setting the stage for further expansion and innovation.
The Nehi era of RC Cola was a time of dynamic growth and experimentation, showcasing the brand's commitment to flavor diversity and its ability to adapt to changing consumer preferences. While the company faced challenges in later years, its legacy as a pioneer in the soft drink industry remains intact.
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