Description |
SHIPPING AVAILABLE > Measuring 8.5 x 11" a cardstock cover booklet designed to fit in a binder, titled ~ TRUCK TRANSFERS FOR BOTTLERS OF COCA-COLA ~ To the title page,text indicates this was a confidential booklet produced by The Meyercord Co. for Coca-Cola bottlers. It includes the following details:
Notice: A prominent notice at the top emphasizes that the booklet's contents are strictly confidential and intended solely for Coca-Cola bottlers.
The Meyercord Co.: The company responsible for producing the booklet.
The Meyercord Co. was a prominent manufacturer of decals and transfer products in Chicago, Illinois, producing labeling and branding materials for the Coca-Cola Company.
Address: The address of The Meyercord Co. is listed as 5323 W. Lake Street, Chicago, Illinois.
Designs featured on one page ~
The designs include:
Silhouettes of a woman drinking Coca-Cola (Code No. 14 and 15)
A six-pack carrier with Coca-Cola branding (Code No. 16 and 17)
A single Coca-Cola bottle (Code No. 12 and 12 1/2)
A sign with a hand holding a bottle and the text "Drink Coca-Cola" (Code No. 18)
Smaller signs with safety messages for Coca-Cola delivery trucks: "Positively No Passengers Allowed" (Code No. 19) and "Please Sound Your Horn This Truck Will Pull Over Thank You!" (Code No. 20)
Prices for bottlers to order the various transfers are noted to one page
No date discovered, however the graphics indicate perhaps 1950s vintage.
The Meyercord Co., founded in 1896 by George R. Meyercord in Chicago, Illinois, was a pioneering company in the decal and transfer industry. They quickly rose to prominence for their high-quality, durable decals that found applications in advertising, product labeling, and decorative purposes. In the early years, the company focused on manufacturing decals for bicycles and other products. Their innovative techniques and commitment to quality quickly garnered attention from diverse industries, leading to rapid expansion. By the early 20th century, The Meyercord Co. had broadened its product line to encompass a wide array of decals and transfers for advertising, branding, and industrial purposes. Their decals graced the products of prominent companies such as Coca-Cola, Ford, and Chevrolet, solidifying their position as a leading player in the industry. During World War II, The Meyercord Co. made significant contributions by producing decals for military vehicles, aircraft, and equipment, aiding in identification and camouflage.
In the post-war era, the company continued to flourish, expanding its production capabilities and developing new decal technologies. They became a prominent supplier of decals for the automotive, appliance, and consumer goods industries, further solidifying their reputation as a leader in the field. The Meyercord Co.'s legacy endures as a pioneering force in the decal and transfer industry. Their innovative products and unwavering dedication to quality played a pivotal role in shaping the field and establishing decals as a versatile and effective branding and labeling tool. Today, their products are sought after by collectors and enthusiasts, and their innovative spirit continues to inspire advancements in the industry.
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